The ________ holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the
consumer's and the society's well-being.
A) selling concept
B) integrated marketing concept
C) social responsibility marketing concept
D) production concept
E) relationship marketing concept
C
Business
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Units of measurement include metric units or _______________ units
a. standard b. English c. universal d. common
Business
Face-to-face communication has the highest information richness because it includes instant feedback and nonverbal communication
Indicate whether the statement is true or false
Business