Most Freudian applications in marketing relate to the product's supposed ________
A) brand personality
B) hidden values
C) competitive advantage
D) sexual symbolism
D
Business
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If a model of motivation starts with an unfulfilled needs, list the rest of the steps in the correct order:
a. motivation b. feedback c. behaviors d. rewards
Business
Brislin Products has a new product going on the market next year. The following data are projections for production and sales:
Variable costs $250,000 Fixed costs $450,000 ROI 14% Investment $2,000,000 Sales 200,000 units What is the markup percentage? a) 112% b) 40% c) 20% d) 62%
Business