Brislin Products has a new product going on the market next year. The following data are projections for production and sales:

Variable costs $250,000
Fixed costs $450,000
ROI 14%
Investment $2,000,000
Sales 200,000 units

What is the markup percentage?

a) 112%
b) 40%
c) 20%
d) 62%

Answer: b) 40%

Business

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