In his speech, Warnie painted a picture for the audience of the grim future that will occur if the

Speeches of contention

A) are most useful with a reluctant audience. B) are most useful with a committed audience. C) are most useful with a divided audience. D) are never an acceptable tactic.

Gross rating points (GRPs) are found by doing which of the following?

a) Contacting the Federal Communication Commission b) Multiplying a station’s reach by its average frequency c) Searching databases of one of the many reputable GRP firms d) GRPs are promotional hyperbole, with no standard way of finding them