Gross rating points (GRPs) are found by doing which of the following?
a) Contacting the Federal Communication Commission
b) Multiplying a station’s reach by its average frequency
c) Searching databases of one of the many reputable GRP firms
d) GRPs are promotional hyperbole, with no standard way of finding them
b
Communication & Mass Media
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Which cognitive distortion believes you must never make a mistake in order to be acceptable?
a. Psychic reading b. Phonyizing c. Emotional reasoning d. Perfectionizing e. None of the above
Communication & Mass Media
The Tuskegee Syphilis Project was terminated when a health care worker leaked the study to a newspaper.
Answer the following statement true (T) or false (F)
Communication & Mass Media