Fernando combines the statement of his idea, his audience, and his objective into what's known as a speech summary

The theory that says people use the mass media for a variety of purposes in known as

A) two-way symmetrical communication. B) two-step flow. C) management by objective. D) uses and gratifications. E) spiral of silence.

In the turning point model, an event that causes decreased commitment is

a. exclusivity. b. sacrifice. c. serious commitment. d. external competition.