The theory that says people use the mass media for a variety of purposes in known as

A) two-way symmetrical communication.
B) two-step flow.
C) management by objective.
D) uses and gratifications.
E) spiral of silence.

Answer: D

Communication & Mass Media

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The following presentation uses the strategy of quoting someone as a concluding technique. "As Senator Edward Kennedy once said, ‘Few, if any, citizens in America have been more neglected or abused over the years

No population has been as worthy of our support, or received so little of it.' Neglect and prejudice will get us nowhere. Only enlightened understanding and better care will bestow dignity on the beautiful minds buried in severe mental illness." Indicate whether the statement is true or false

Communication & Mass Media

A speech about the 7.0 magnitude earthquake that occurred in Haiti in January of 2010 is an example

of an informative speech about A) people. B) objects. C) activities and events. D) concepts.

Communication & Mass Media