For typical organizations, changing the culture is in the best long-term interest of the firm. This is especially the case since the effort and time to change a culture is modest

________ is the term used to describe a company that does not use online marketing.

A) Offline business B) Brick-and-mortar C) Click-and-mortar D) E-business E) Corporate site

________ is not a qualitative research technique

A) Depth interview B) Word association C) Focus group D) Conclusive research