________ is not a qualitative research technique

A) Depth interview
B) Word association
C) Focus group
D) Conclusive research

D

Business

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An MPR professional can assume that consumers who spend time within a particular online environment

A) are not attending to any other medium except online sources of information and news. B) do not share any traits with other online users, since digital media are highly personalized. C) are more likely to respond to advertising than to consumer-generated promotional messages. D) fit into and share purchasing behaviors with the demographic group in that environment. E) make all their purchases online regardless of price.

Business

Insurance companies are assigned ratings by all of the following, except

A) Moody's. B) Standard and Poor's. C) Securities and Exchange Commission. D) A.M. Best.

Business