An MPR professional can assume that consumers who spend time within a particular online environment
A) are not attending to any other medium except online sources of information and news.
B) do not share any traits with other online users, since digital media are highly personalized.
C) are more likely to respond to advertising than to consumer-generated promotional messages.
D) fit into and share purchasing behaviors with the demographic group in that environment.
E) make all their purchases online regardless of price.
D
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Why do today's firms need integrated marketing communications systems? How do firms benefit from such systems?
What will be an ideal response?
A firm whose equity has a beta of 1.0:
A) has greater systematic risk than the market portfolio. B) stands little chance of surviving in the international financial market place. C) has less systematic risk than the market portfolio. D) None of the above is true.