A researcher who is method-bound is likely to _____.
A. be responsible for data analysis
B. utilize a probability sample
C. prefer one research approach over all others
D. mine a client's database
E. all of the above
Ans: C. prefer one research approach over all others
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________ is a squared correlation index that indicates the proportion of variance of the optimally scaled data that can be accounted for by the MDS procedure. This is a goodness-of-fit measure
A) Attribute levels B) Stress C) R-square D) Relative importance weights
Karl Harris, a marketing critic, is concerned about the pervasiveness of marketing
He points out that advertising messages are everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________. A) high packaging costs B) cultural pollution C) deceptive practices D) false wants and too much materialism E) the balance between private goods and social goods