In addition to the elements that are usually included in a business plan, a start-up business would also need to include information on ________

Regarding customer satisfaction surveys:

A) should be administered to every customer or else the data will be distorted. B) the most important thing is what you do with customer responses. C) the more frequent the better. D) should be loosely worded so that the customer can express himself or herself.

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called ________

A) user status segmentation B) usage rate segmentation C) benefit segmentation D) behavioral segmentation E) loyalty status segmentation