One reason that it is difficult for companies to teach or encourage ethical behavior is that the character traits that constitute ethical virtues have little value in the world of business
A. True B. False
A
Business
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Explain the product positioning strategy based on a product's attribute/benefits with an example?
What will be an ideal response?
Business
Titan Inc., an automobile manufacturer based in Utah, recently added two new models to its existing line of sedans in order to increase profits and satisfy dealers. This is an example of ________
A) line filling B) social marketing C) market diversification D) negative brand equity E) person marketing
Business