Adapting to the customer's preferred communication style can enhance sales performance

Marketing is defined as a social and managerial process by which individuals and organizations obtain what they need and want through ________

A) research and development B) innovation and creativity C) manufacturing efficiencies D) value creation and exchange E) sales and revenue creation

Amy has just finished reading Kouzes and Posner's book on what followers want and has learned about the practices of exemplary leaders. Based on those researchers' ideas, which of the following is Amy likely to focus on:

a. challenging existing ideas and encouraging followers to experiment. b. overcoming resistance to change and stimulating followers intellectually. c. cultivating dramatic symbols and developing obedience and loyalty. d. express high self-confidence and build her image.