________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands

The cognition component of a person's attitude would typically be more influential than the affect component for purchases such as scented candles, bath salts, and luxurious towels

Indicate whether the statement is true or false

According to the internationalization process model, a firm advances to the ________ stage by initiating limited international activity, typically in the form of basic exporting

A) active involvement B) experimental involvement C) pre-export D) domestic focus