The cognition component of a person's attitude would typically be more influential than the affect component for purchases such as scented candles, bath salts, and luxurious towels

A firm can benchmark its current performance against its own prior performance, specific competitors, and high performance retailers

Indicate whether the statement is true or false

Which of the following is an internal force that can cause a company to make an organizational change?

A) a new ad campaign B) new safety requirements C) a new rival company D) new pollution laws