iTunes charging 99 cents for a song download is an example of psychological pricing
Indicate whether the statement is true or false
TRUE
Explanation: A pricing strategy that impacts price perceptions is psychological pricing (sometimes called odd or fractional pricing), the practice of charging a price just below a whole number to give the appearance of a significantly lower price. For example, charging $9.99 as opposed to $10.00 is an example of psychological pricing.
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__________ is the subcontracting of services and operations to an outside vendor
a. outsourcing b. decentralization c. benchmarking d. TQM
Which of the following is an advantage of status quo pricing?
a. It leads to optimal pricing of a product. b. It maintains an organization's differential advantage. c. It gives greater importance to the demand and costs of a product. d. It requires little planning.