Nielsen conducts surveys of viewing patterns four times a year during what are called
A. sweeps periods.
B. ratings assessments.
C. quarterlies.
D. pocketpieces.
Answer: A
Communication & Mass Media
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Jon Favreau is best known for
A) his investigative news reports of President Bush. B) being a speechwriter for President Obama. C) being the campaign manager for President Obama. D) his television reports on CNN.
Communication & Mass Media
_____ is the miscommunication pattern that occurs when the sender's and receiver's meanings are not the same
Fill in the blank with the appropriate word.
Communication & Mass Media