In November 2005, MTV world launched MTV chi, a channel catering to Chinese teenagers who live in the United States. Those teenagers represent MTV's ___________________
a. Marketing mix
b. Advertising mix
c. Product concept
d. Segmentation variable
e. Target market
Answer: e. Target market
Business
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The Green Awning is a flower and gift store. When its owner purchases the green foam used in the bottom of vases of cut flowers, floral tape used in flower arrangements, and gift cards, she is most likely making a ________
A) straight rebuy B) complex-task purchase C) modified rebuy D) new-task buy E) gatekeeping buy
Business
Many financial planners believe you should hold emergency reserves of no more than one month of after-tax income
Indicate whether the statement is true or false
Business