The Green Awning is a flower and gift store. When its owner purchases the green foam used in the bottom of vases of cut flowers, floral tape used in flower arrangements, and gift cards, she is most likely making a ________

A) straight rebuy
B) complex-task purchase
C) modified rebuy
D) new-task buy
E) gatekeeping buy

A

Business

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Phillip has noticed that several newer members in his group have begun to ______ to the group norms. This could be because they want to obtain rewards and avoid punishment or imitate respectable group members. It could also be that they have internalized the norm.

-change -reject -challenge -conform

Business

Using a celebrity spokesperson in order to sell a product is an example of using the influence of _______ leaders.

communication market personality opinion

Business