Using a celebrity spokesperson in order to sell a product is an example of using the influence of _______ leaders.

Buyers expect products to have high ________, which is the degree to which all the produced units are identical and meet the promised specifications

A) durability B) compatibility C) conformance quality D) form E) performance quality

The ________ communicates the reasons to buy a product/ service to a specific customer group

A) mission B) core strategy C) marketing mix D) objective