The ________ communicates the reasons to buy a product/ service to a specific customer group

Which of the following is a difference between individual branding and family branding?

a. Individual branding uses different brand names for different products, while family branding markets several different products under the same brand name. b. Individual branding is used when products do not vary in use or performance, while family branding is used when products vary greatly in use or performance. c. Individual branding identifies the brand of a part that makes up the product, while family branding identifies the entire product. d. Individual branding is used when two brands receive equal treatment, while family branding is used when two brands borrow from each other's brand equity.

"Seventy-?ve percent of Wisconsin residents voted in the last presidential election" is an example of a(an)

A) testimony B) story C) statistic D) explanation