__________ theory uses the ideas of social exchange but goes a step further and claims that you develop and maintain relationships in which the ratio of rewards relative to your costs is approximately equal to your partner's

Which of the following is a major difference between the practice of public relations and the practice of advertising?

a. Advertising is involved in persuasion, and public relations is not. b. Advertising representatives work directly with the media, while public relations representatives do not. c. Shifting demographic patterns affect the work of advertising people but not the work of public relations people. d. Advertising people are usually not involved in corporate policy decisions, and public relations people usually are.

Explain the transformative use test and how it is applied when First Amendment protection competes against a right of publicity.

What will be an ideal response?