Which of the following is a major difference between the practice of public relations and the practice of advertising?
a. Advertising is involved in persuasion, and public relations is not.
b. Advertising representatives work directly with the media, while public relations representatives do not.
c. Shifting demographic patterns affect the work of advertising people but not the work of public relations people.
d. Advertising people are usually not involved in corporate policy decisions, and public relations people usually are.
ANSWER: d
Communication & Mass Media
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