The basic rule for whether the principal is liable for negligence of an agent is whether the agent

___________ means that businesses need to see environmental sustainability as an integral part of value creation and that this creation includes sustaining and enhancing the resources which we depend on well into the future.

A. Regulatory compliance B. Societal pressure C. Eco-management D. Environmental sustainability initiatives E. Strategic integration

Which of the following is an advantage of using the percentage-of-sales method to determine the marketing communications budget?

A) The percentage-of-sales method encourages stability when competing firms spend approximately the same portion of their sales on communications. B) The percentage-of-sales method views sales as the determiner of communications rather than as the result. C) The percentage-of-sales method leads to a budget set by market opportunities rather than the availability of funds. D) The percentage-of-sales method encourages experimentation with countercyclical communication or aggressive spending. E) The percentage-of-sales method encourages building the communication budget by determining what each product and territory deserves.