Marketing is the satisfying of customer needs ________
A) At a profit
B) At no profit
C) With no attention to profit
D) Regardless of profit
E) At the breakeven point
A
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Altering consumer behavior is an effort mostly focused on
A) persuading consumers they are making the wrong purchase decision. B) offering a good or service at the right time in the right place for the right price. C) using non-traditional media to convey a product message. D) changing consumers' actions, attitudes and access to information. E) advertising messages alone, not public relations tools.
Management has just discovered an excellent investment for which it needs additional funding. Relative to the discussion on asymmetric information, the firm should ________
A) finance with new common stock if management believes the firm is undervalued B) finance with debt if management believes the firm is undervalued C) finance with debt if management believes the firm is overvalued D) finance with preferred stock if the firm is at value