Altering consumer behavior is an effort mostly focused on
A) persuading consumers they are making the wrong purchase decision.
B) offering a good or service at the right time in the right place for the right price.
C) using non-traditional media to convey a product message.
D) changing consumers' actions, attitudes and access to information.
E) advertising messages alone, not public relations tools.
D
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Which of the following is a step taken by automobile companies in situations where neither centralization nor decentralization of production is feasible?
A. Outsourcing production to developing countries B. Inshoring production into the home country C. Selling product patents and technology to competitors D. Refraining from international trade E. Establishing top-to-bottom manufacturing operations
A union can picket, boycott, or use a work slowdown to support strike efforts. Why would the union choose one of these over the other?
What will be an ideal response?