Which of the following is used by public relations specialists to handle the effects of unfavourable publicity?

Why is it important that investor relations utilize MPR methods?

A) Firms receive a hefty tax deduction for promotional expenses. B) Most corporate executives do not trust traditional public relations techniques. C) The federal government does not allow corporate image advertising. D) Firms need to sustain positive opinion about their financial viability. E) All public trading of company shares is now performed online.

A market mechanism that uses a competitive process in which a seller solicits consecutive bids from buyers or a buyer solicits bids from sellers best defines

A) electronic shopping. B) request for proposal. C) auction. D) request for quotation.