A company formed a public relations department to improve its reputation among its customers. The new department communicated with reporters and provided regular updates. What measure did company take to improve its reputation?
a) Maintain media relations
b) Maintain environmental relations
c) Maintain marketing relations
d) Maintain customer relations
a
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You are investigating an incident that occurred at your workplace before addressing the public. You interviewed three people one hour after the accident and are now interviewing them again to check their stories. What are you trying to guarantee?
A) statistical significance B) practical significance C) validity D) reliability E) sampling appropriateness
Answer the following statements true (T) or false (F)
1. Cultural studies focus on the ways culture is formed through struggles among ideologies. 2. To be considered a global brand, the brand must carry the same brand name or logo worldwide. 3. Schiller argues that the unrestricted flow of media from the United States surreptitiously affects other people’s goals and aspirations. 4. Hegemony refers to special symbols that tend to be idolized in a culture. 5. McDonald’s is the most widely recognized U.S. icon worldwide.