You are investigating an incident that occurred at your workplace before addressing the public. You interviewed three people one hour after the accident and are now interviewing them again to check their stories. What are you trying to guarantee?

A) statistical significance
B) practical significance
C) validity
D) reliability
E) sampling appropriateness

Answer: D

Communication & Mass Media

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When Frank fails his math class in the fall semester, he blames it on his teacher. When he

passes math the next semester, he prides himself on his hard work. His self-concept is affected by A. self-serving bias. B. self-fulfilling prophecy. C. rational-emotive behavior. D. impression management.

Communication & Mass Media

Sandy, a reporter for KSOX-TV, videotapes a fire in a downtown store and includes a portion of the tape in a story aired on the 10 p.m. news. KSOX ______.

a. can broadcast the tape once and then the tape’s copyright reverts to Sandy b. automatically shares the tape’s copyright with Sandy c. owns the tape’s copyright for 10 years before the copyright reverts to Sandy d. owns the tape’s copyright

Communication & Mass Media