To counter the short exposure time of billboards and to take advantage of traffic jams, a rising area of outdoor advertising is the use of ads on the sides of city buses

The text defines the assumption of cultural homogeneity as:

a. The belief that, if a businessperson understands how people tend to think and behave in their native environment, the businessperson will understand how a particular businessperson within that culture will behave toward the outsider doing business there. b. The belief that everyone within a culture acts alike. c. The belief that all cultural norms are entitled to equal respect. d. The belief that countries perceived to be culturally similar to one's own will in fact behavior similarly to one's own in business.

Negative gaps in perceived service quality can be remedied by lowering customer expectations

Indicate whether the statement is true or false