Which theory assumes that people are active agents who deliberately choose media to gratify themselves?

Ben promoted Grumpy Cat, and later the cat became a celebrity with lots of endorsements and movies. What helped Ben make Grumpy Cat gain celebrity status?

a) Rise in social media b) Instant communication c) Public interest d) Media fixation

You should consider all of the following advice for preparing and presenting a briefing except

a. be brief and well-organized. b. use narratives to establish rapport. c. adapt language use to the expertise of your audience. d. be prepared to answer tough questions.