Ben promoted Grumpy Cat, and later the cat became a celebrity with lots of endorsements and movies. What helped Ben make Grumpy Cat gain celebrity status?

a) Rise in social media
b) Instant communication
c) Public interest
d) Media fixation

a

Communication & Mass Media

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There are __________ characteristics of vocal delivery discussed in Chapter 13

a. 5 b. 6 c. 7 d. 8 e. 9

Communication & Mass Media

When the Coca-Cola Company tried to translate the name of its popular soft drink into Chinese, the translation read ________

translation read ________. A) "Drink the elixir of the Gods" B) "Sunshine soda" C) "Don't drink this garbage" D) "Live long and prosper" E) "Bite the wax tadpole"

Communication & Mass Media