________ companies are most likely to suffer cash shortages

During the meeting, Kristof asked, “Where is the product typically bought by customers in the international market segments?” What element of the marketing mix is he addressing?

A. product strategy B. distribution strategy C. communication strategy D. pricing strategy

A(n) ________ is a segment of the population selected for marketing research to represent the population as a whole

A) focus group B) immersion group C) primary group D) sample E) secondary group