The risk-adjusted discount rate approach to evaluating projects with unequal lives converts the net present value of unequal-lived, mutually exclusive projects into an equivalent annual amount

The motivation for writing a business message will help determine and shape which of the following?

A) Audience reaction to the message B) Audience acceptance to the message C) Audience understanding of the message D) The effectiveness of the message E) The nature of the idea

The main differences between business and consumer markets are in market structure and demand, the nature of the buying unit, and the types of decisions and the decision process involved

Indicate whether the statement is true or false