A sales and operations plan for a service firm is:

Marketing research suppliers can be classified as internal or external

Indicate whether the statement is true or false

Customized service agreements add value to a sale by:

A) allowing salespeople to charge more money for features that are usually free B) requiring salespeople to spend more time with customers C) convincing customers to spend more money on longer terms D) incorporating the customer's special priorities, feelings, and needs E) requiring that customers trust salespeople to keep their verbal promises