Which of the following techniques uses surprise to create a memorable moment?
A. Share an inspiring quotation.
B. Tell a humorous story.
C. Make a dramatic appeal.
D. Tell a story with an unexpected twist.
Answer: D
Communication & Mass Media
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When an advertising agency takes its compensation as an ownership share in a client's company, the deal is called
A) an equity contract. B) a commission contract. C) a performance contract. D) a common-law contract.
Communication & Mass Media
One advantage advertisers see in magazines is that they offer a longer __________ than newspapers
Fill in the blank with correct word
Communication & Mass Media