One advantage advertisers see in magazines is that they offer a longer __________ than newspapers

Fill in the blank with correct word

shelf life

Communication & Mass Media

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A once-colorful expression that has lost most of its impact through overuse is called

A) a cliché. B) jargon. C) a figure of speech. D) an image.

Communication & Mass Media

Which of the following was NOT found by a study of emotional contagion online?

A. Sad participants communicated in a more depressed manner. B. Partners of sad participants felt sad themselves. C. Sad participants produced more words than non-sad participants. D. Sad participants exchanged their messages at a slower rate than non-sad participants.

Communication & Mass Media