What types of documents should be included in your PR portfolio?
What will be an ideal response?
Professional portfolios are not just for art students
anymore. To impress potential employers, students entering the public relations
field need to maintain a current and professional-looking portfolio which
showcases their strongest writing and design products and demonstrates the
ranges of PR projects they have worked on. Your portfolio should include a
current resume and biographical sketch as well as a variety of your best work
samples including news releases, media advisories, newsletters, fact sheets,
public service announcements, brochures, media kits, web page screen shots.
These products should be contained in a binder with removable plastic sheet
covers, and a professional Table of Contents with corresponding tabs.
Demonstrate some of your creativity by designing an impressive cover for your
portfolio to make a strong impression with a potential employer.
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Deception is form of
A. substituting. B. reinforcing. C. regulating. D. contradicting. E. managing impression.
Michael bought a new microwave from the GoodBuys electronic store. From the outset, it started giving him problems. A couple of days later, he was unable to get it to work at all
A few days later he found out that two colleagues encountered similar glitches with the identical microwave, which they, too, bought from GoodBuys. Michael did find out that several friends who had bought that same microwave online or from different electronic stores, however, did not have any trouble it. What conclusion did Michael arrive at, and how? a) Michael used inductive reasoning by concluding that buying those microwaves from the Goodbuys electronic store was a mistake b) Michael used deductive reasoning by concluding that buying those microwaves was possibly not a good idea. c) Michael used either/or fallacy by concluding that buying those microwaves online would lead to the delivery of faulty products. d) Michael used hasty generalization by concluding that buying those microwaves from electronic stores would cause much frustration.