Fixed costs are expenses that are not affected by consumer demand, so they can be estimated without an estimate of that demand when doing multinational capital budgeting

Geographic segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation

Indicate whether the statement is true or false

The planned shopping center whose store composition and trading area most closely matches that of a central business district is the _____

a. neighborhood shopping center b. closed shopping mall c. community shopping center d. regional shopping center