Geographic segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation
Indicate whether the statement is true or false
FALSE
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Which of the following approaches to new product development consists of a funnel like process where the number of concepts diminishes after each step because some will fail the test at each stage?
A) the Classic Linear Approach B) the Rugby Approach C) the Cost Differential Approach D) the Target Costing Approach
Which of the statements below is FALSE?
A) A part of the default premium has to do with the frequency of default by the borrower. B) For the home loan, the collateral (the house) is an asset that will increase in value over time (in general), compared with a car loan in which the collateral (the car) decreases in value over time. C) With a car, the potential loss due to default is less than a house because the growing value of the asset should be sufficient to cover the outstanding balance (principal) of the loan. D) A personal credit card essentially has no collateral, so the potential loss is even higher if the customer defaults on his or her credit card payments.