Define and give an example of diffusion of innovations

What will be an ideal response?

Examples will vary.

Diffusion of innovations suggests that in order for people to accept a new technology like a computer, they have to see it as useful and compatible with their values and lifestyles. Specifically, if computers are valuable to a person's loved ones, he/she is most likely to use computers as well. For example, if I want my grandmother to get a computer and use the Internet, I would need to show and explain to her how it can be used to keep in touch with me through e-mail, Skype, etc.

Communication & Mass Media

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When you are unable to observe a person, you can ask a third party for information. This is

a(n) __________ strategy. a. passive b. tactical c. active d. nonverbal e. none of the above

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