Flores Fashions promotes its clothing by emphasizing the durability and quality of the fabrics it uses. The company has positioned its brand based on ________
A) product benefits
B) product attributes
C) beliefs and values
D) market share
E) brand loyalty
B
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McConachie’s incremental annual after-tax operating cash flow is closest to:
McConachie Company is considering the purchase of a new 400-ton stamping press. The press costs $360,000, and an additional $40,000 is needed to install it. The press will be depreciated straight-line to zero over a five-year life. The press will generate no additional revenues, but it will reduce cash operating expenses by $140,000 annually. The press will be sold for $120,000 after five years. An inventory investment of $60,000 is required during the life of the investment. McConachie is in the 40 percent tax bracket. A. $116,000. B. $124,000. C. $140,000
Using segmentation by size, which type of organization would be most likely to be contacted by a field sales person visiting the organization's place of business?
A) small size B) medium size C) large size D) governmental