Using segmentation by size, which type of organization would be most likely to be contacted by a field sales person visiting the organization's place of business?

Which of the following statements is true of accrual basis accounting?

A) Accrual basis accounting is required by Generally Accepted Accounting Principles (GAAP). B) Accrual basis accounting records expenses only when cash has been paid for them. C) Accrual basis accounting records revenue only when cash is received. D) Accrual basis accounting always results in greater net income than cash basis accounting.

When promotional materials are only sent to customers who have given their approval, the program is called:

A) direct mail B) Internet marketing C) permission marketing D) a frequency program