________ is insurance that provides permanent insurance coverage as whole life does; however the policyholder, not the insurance company, takes on the investment risk

In conducting ________, the company first identifies the major attributes that customers value and the importance customers place on these attributes. Next, it assesses its performance against competitors on those valued attributes

A) a customer value analysis B) benchmarking C) entrepreneurial marketing D) intrepreneurial marketing E) a customer lifetime value estimate

With respect to taking medical or legal calls in the office on your cell phone,

A) keep your cell phone at hand so you can take the call immediately. B) take the call, but act as if you are angry because your work is interrupted. C) advise work associates in advance that you might be receiving such a call. D) politely tell your work associates to stop talking so you can better hear this important call.