Identify the statement that is true about services
A) Services do not exist until they are sold to customers.
B) Image and perception are not critical in services marketing.
C) Services are not marketed on the basis of assumptions.
D) Services cannot exist without tangible benefits associated with them.
A
You might also like to view...
Which of the following actions implies that a manager is working on a business plan rather than
a marketing plan? A) identifying potential new competitors B) mapping out strategies to achieve a productive end C) implementing ad hoc plans to take advantage of market opportunities D) including details on the operational activities of the firm
Tom, Cole, Sean, and Abigail have never met one another. They are employed by Precision Software to develop new products, live in different states, and communicate electronically
However, they have collaborated to develop some of the best-selling games on the market. They are members of a(n) A) self-managed work team. B) virtual team. C) temporary work team. D) electronic organization.