Marketing is primarily concerned with engaging customers and secondarily with managing profitable customer relationships

Which statement about the emergency change advisory board (ECAB) is CORRECT?

A. The ECAB considers every high priority request for change B. Amongst the duties of the ECAB is the review of completed emergency changes C. The ECAB will be used for emergency changes where there may not be time to call a full CAB D. The ECAB will be chaired by the IT director

Which of the following variables used for industrial marketing segmentation includes the customer's delivery speed needs, order size needs, and particular uses of the product?

A) demographics B) operating variables C) purchasing approaches D) situational factors