Which of the following is a disadvantage of free form slides?
A) Free form slides must have complementary information in the text and the visual.
B) Free form slides limit the amount of information delivered at any one time.
C) Free form slides do not identify priorities or connections in data.
D) Free form slides tend to be dynamic.
E) Free form slides require the presenter to convey more of the presentation content and rely on the slide less.
Answer: E
Explanation: E) Structured slides have the advantage of being easy to create; you simply choose an overall design scheme for the presentation, select a template for a new slide, and start typing. If you're in a schedule crunch, going the structured route might save the day because at least you'll have something ready to show. Given the speed and ease of creating them, structured slides can be a more practical choice for routine presentations such as project status updates.
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The essence of successful marketing is that firms provide unique value in order to gain
A. loyal customers. B. price wars. C. higher margins. D. more shareholders.
What is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation?
a. test marketing b. laboratory testing c. use testing d. concept testing