What is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation?

a. test marketing
b. laboratory testing
c. use testing
d. concept testing

Ans: a. test marketing

Business

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Firms are increasingly recognizing the importance of influencing consumers at the point of purchase

Indicate whether the statement is true or false

Business

Market economies are primarily characterized by ________

A) formal cooperation among government, companies, and workers to achieve stable growth B) heavy government spending and high taxation to pay for a range of social services C) minimal governmental participation D) restricted consumer powers

Business