Use the information provided in Table 1.1. An example of an external customer is:
A) the lumber company.
B) the Receiving Department at ABC.
C) the Shipping Department at ABC.
D) the toy store at the mall.
D
Business
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Informative ads are used primarily in the growth stage of the product life cycle
Indicate whether the statement is true or false
Business
The marketing concept is a philosophy of ________
A) sales and profit maximization B) customer value and mutual gain C) serving short term interests over long term gains D) serving the company's interests over the consumers' E) promotion value and company gain
Business